If you are looking for a better business process for optimizing content, you will love the new content editor. This is where content optimization tools leverage topic modeling to analyze SERP (i.e. your query’s top search results) and reverse engineer the way search engines rank content relevance. Content optimization marketing experts can work with a business’s existing content, existing brand language, and existing marketing team to help adjust content to optimize search engine traffic.
Writing content that includes frequently searched keyword phrases, so as to be relevant to a wide variety of search queries will tend to increase traffic. Adding relevant keywords to a web page’s metadata, including the title tag and meta description, will tend to improve the relevancy of a site’s search listings, thus increasing traffic. The Netcom will determine which essential topics and additional keywords you need to cover in your articles to create relevant content.
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